Association for Women in Computing Ann Arbor Chapter

Search Engine Optimization and SEO Tools

National Association of Professional Women

"If you have decided to have a website created for your business it is important to portray a professional and established prescence. Keep in mind the type of website YOU would purchase from or company YOU would consider for hire and one that YOU would NOT. Your companies branded identity should be clean and precise."

SOURCE:SKILL DEVELOPMENT TEAM

Start your project by compiling the following information as they are the basic requirements:
	Company Logo
	Company Information
	Color Scheme or Company Colors
	Photographs or audio clips you would like presented on your web site This material is crucial for a sucessful storyboard. This will save time with your site design and help to create a page flow throughout your web site.
	Content/text for your main, about us and services pages.

Market Your Business — don't depend on only the internet to market your business — make sure you update your employee business cards with your web address and eMail address, participate in direct mailing advertising for active customers to advertise your companies website, services and products or purchase a target list for eMail campaigns and direct mailings. Take advantage of directory listings, especially ones that allow you to list your services.

Take into consideration what offers you want your visitors to benefit from: ex: offering "Web Specials" through eMail campaigns to keep customers visiting your web site and help generate "word-of-mouth refferals", product downloads or samples depending on the nature of your business, examples of the services or work that you do. Anything that will show your visitors the quality of your product or service.

Actively submit your news worthy information for Press Release with news feed companies like PR.com or Free Press Release. There are several different news feed outlets you can utilize to promote your business, services or company news. The more information you can provide to potential customers the more comfortable they will become with your services or products.

SEO (Search Engine Optimization) is an important step in web development. Submission to the major search engine databases, press releases, and reciprocal content is beneficial to your rankings as well as following your ROI (Return On Investment).

The more material you can provide about your business the better message you will be able to put across to your visitors and customers.

Things to look for when seeking development or publishing of any kind:
	Make sure you're dealing with company that turns over "ALL RIGHTS" to published material. There may be the case of a company owing the application for an eCommerce website or an application that has been implemented within the website, however all other content rights should be given to the client.
	Make sure YOU own your .com or Domain Name.
	Make sure YOU have access to all files published to the internet.
	The company that provides your services should have some type of contract or literature that will disclose all development and the development agreement between the customer and the company.
	The company that provides your service should provide a written quote or outline of all items of development discussed so the customer has a clear understanding and outline of services to be performed.

hOME | aBOUT uS | tHE bASICS | pORTFOLIO | oUR mISSION | rEQUEST iNFORMATION | cONTACT us

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